In an era of sophisticated counterfeit activity, pharma supply chain leaders are confronting a harder question: does compliance alone ensure real supply chain integrity?
Expert Opinion Paper | 2026


Dr. Avi Chaudhuri
Founder, The Kulinda Consortium
A long-standing advocate for consumer-centric authentication, Dr. Chaudhuri has worked at the forefront of global anti-counterfeiting efforts for over two decades. His work has influenced serialization and drug identity programs across multiple markets, with a sustained focus on patient-level protection.

Abiram Vijayakumar
Co-Founder, AltiusHub
With a decade-long background in digital transformation and enterprise-scale systems, Abiram Vijayakumar focuses on translating regulatory mandates into resilient supply chain infrastructure. His perspective bridges compliance requirements with long-term system integrity.
This conversation is designed for those making high-stakes decisions about how drug traceability processes and systems should evolve within organizations in the years ahead.

″I need to know whether our systems truly protect patients and brand integrity, not just meet regulatory requirements.

″I need traceability infrastructure that is intelligent, interoperable, and future-ready beyond compliance deadlines.

″I need confidence that authentication practices are robust enough to withstand evolving counterfeit risks

″I need operational confidence that our traceability systems will hold up under real-world pressure, not just on paper.
